- Baby Boomers
- Young “30-40 Something” Married or Divorced Persons
Thursday, December 15, 2011
Following are two different audience Demographics for the book, but needing Relate-Love-Sex for similar reasons: They both have been in partnerships like a marriage and/or have been divorced and are looking to have better, longer-lasting relationships:
Characteristics of the 2-Generation Span Referred to as The Baby Boomers
It’s generally agreed that they were born between 1946 and 1964.
In 2011 that makes them between 47 to 56 years old.
There are 77 million in the US
and represent 29% of the population.
They are defined by their interests, causes, and careers.
Boomers want to....
Make a difference
Leave a legacy
Simplify their lives
Rediscover their youth
Maximize their wealth
Enhance their sense of well being
The many who are still happily married to high school sweethearts,
have pushed the divorce rate up to 50% and made it seem "normal."
Have been married and divorced more than once
Went to work for a company and worked their way up the ladder
Are retired and living a life of leisure
Are embarking on a second career
Have never worked for a big company
Never plan to retire
Are transitioning from one stage of life to another
While the baby boomer generation has been credited with an increasing divorce rate, healthier relationships and life-long marriages the second time around are a benefit as well.
Only 39% of Baby Boomers marriage’s end in divorce compared to the national rate of 50%.
“These 77 million Americans have dominated our society for the past 60 years, setting trends and revolutionizing entire industries. They didn't just date, they transformed sex roles and practices.
They didn't just go to the doctor, they reinvented healthcare.
And now retirement and aging will never be the same
as the oldest boomers move into their 60s with no
thoughts of traditional retirement or old-age homes!”
Excerpts from The Boomer Century, 1946-2046:
How America's Most Influential Generation Changed Everything
Richard Croker & Ken Dychtwald
With people healthier and living longer than ever before, the vision of retirement as leisure time is obsolete. The aging boomer population will be unwilling to accept traditional retirement
Copyright 1999 Reed Business Information, Inc.
Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down.
Generation Ageless: How Baby Boomers Are Changing the Way We Live Today . . . And They're Just Getting Started.
Divorced or Married “30-40 Something” Generation
It is taking the age 30-40-something generation less time to come to the realization that they are much more than their bodies. There are many success stories among forward-thinking, upscale people, featuring the idea that you don’t have to work hard to be happy and get what you want. So their ability to process through growth experiences goes much faster, whereas older people, have had to go through much more struggle and confusion in getting to the same place. “RELATE-LOVE-SEX -- Have a Hot & Juicy Relationship by Opening to the Love Within”© is also for these people who are seeking to start anew on the right foot, re-kindle the fire of a fading romance, and/or turn around a marriage heading for divorce.
About the Writer
Author, coach and trainer, Toni De Marco, has an extensive background in health, wholeness, and relationships which include sexuality. Her expertise is available for private coaching, group trainings (including teleseminars and Webinars), and facilitating trainings around the globe that are transformative and often life changing.
Find out more about De Marco’s trainings and offers go to
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Posted by Toni De Marco at 1:08 PM